This portfolio showcases a selection of advertising campaign materials I have developed, including awareness campaigns, disruption initiatives, sporting event promotions, and updates on train timetable adjustments. These campaigns have been executed in both static print and animated video formats, ensuring broad accessibility and engagement with diverse audiences.

Each campaign was strategically crafted with specific demographics in mind, delivering timely and effective messaging to ensure maximum impact. These advertisements were disseminated across multiple channels, including social media platforms, print media, traditional television broadcasts, and talkback radio.

The successful execution of these campaigns is essential for keeping the community informed and engaged, particularly when it comes to updates or disruptions in public transport services, allowing individuals to make informed decisions about their travel plans.